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순서
Brand Equity Implications of Joint Branding Programs
Contents
Members
Purpose
Introduction
Methodology
Results
Discussion
Summary of key findings
Implications
Purpose
To explore how joint branding affects consumer perceptions
Purpose
Introduction
Methodology
Results
Discussion
Summary of key
findings
Implication
Introduction
When joint branding occurs
- Two brands enter an agreement to market some product or service in tandem.
Why brands enter into alliances with other brands
- An opportunity for one brand to build equity by leveraging characteristics or attributes of other, partner brand.
Purpose
Introduction
Methodology
Results
Discussion
Summary of key
findings
Implication
Introduction
Three main research questions
What effects do brand alliances have on brand equity
How do these effects depend on the type of brands involved On the type of partnership
What are the effects of complementarities How abo…(drop)
브랜드파워,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例
설명
레포트/경영경제
다.