Psychographics(value,personality,and life style)
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작성일 23-01-08 00:05본문
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Psychographics(value,personality,and life style)
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Psychographics(value,personality,and life style) , Psychographics(value,personality,and life style)기타레포트 , Psychographics value personality and life style
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14 Psychographicsvalue, personality, and life style
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Which coffee do you want
Starbucks or can coffee
What is your choice
And why
Psychographics
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1. VALUE
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What is value
Value
Enduring beliefs regarding ‘what is good or bad’ served as standards that guide your behavior
1. VALUE
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Value system
Value conflict
How important one value is to you relative to others
Acculturation
Process by which individuals learn the values of a new culture
1. VALUE
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How values can be described
Global Values
MATURITY
Mature love
True friendship
Wisdom
+ Courageous
SELF-DIRECTION
Accomplishment + Imaginative
Self-respect + Independent
+ Intellectual
ACHIEVEMENT
Social recognition
An exciting life
+ Ambitious
+ Capable
ENJOYMENT
Comfortable life
Pleasure
+ Cheerful
SECURITY
National security
Freedom
Family security
Inner harmony
PROSOCIAL
Equality + Forg…(skip)
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Psychographics(value,personality,and life style)
Psychographics,value,personality,and,life,style,기타,레포트
다.